Privacy Policy

Last Updated: October 15, 2023

This Privacy Policy explains how LUMIFUN ("we", "us", or "our") collects, uses, discloses, and safeguards your information when you use our short drama streaming service, including our website, mobile applications, and related services (collectively, the "Service").

We respect your privacy and are committed to protecting your personal data. Please read this Privacy Policy carefully. By accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

1. Information We Collect

We collect several types of information from and about users of our Service, including:

1.1 Information You Provide to Us

  • Account Information: Our app can be used without registration and will not collect any other user information from you.
  • Payment Information: If you purchase a subscription, we collect payment information, such as your credit card number, billing address, and transaction history. Please note that we use third-party payment processors, and we do not store your full credit card information on our servers.
  • Communications: When you contact us directly, we may receive additional information about you, such as your name, email address, phone number, the contents of your message, and any other information you choose to provide.
  • User Content: We may collect information when you submit content to the Service, such as ratings, reviews, comments, and feedback.

1.2 Information Collected Automatically

  • Usage Data: We collect information about your activity on the Service, including the titles you watch, watch history, search queries, viewing times, duration, and interactions with content and features.
  • Device Information: We collect information about the devices you use to access our Service, including hardware model, operating system and version, unique device identifiers, mobile network information, and IP address.
  • Log Information: Our servers automatically record information when you use our Service, including your IP address, browser type and language, referring/exit pages, and the date and time of your request.
  • Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve our Service and your experience.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

Purpose Legal Basis (where applicable)
Provide, maintain, and improve our Service Performance of contract; Legitimate interests
Process your transactions and send related information Performance of contract
Personalize your experience and recommend content Consent; Legitimate interests
Communicate with you about updates, offers, and promotions Consent; Legitimate interests
Monitor and analyze usage patterns and trends Legitimate interests
Detect, prevent, and address technical issues and security concerns Legitimate interests; Legal obligation
Comply with legal obligations and enforce our terms Legal obligation; Legitimate interests
Conduct research and development to improve our Service Legitimate interests

3. How We Share Your Information

We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services on our behalf, including:

  • Payment processing
  • Data analysis and analytics
  • Marketing and advertising
  • Customer service
  • Hosting and infrastructure

These service providers are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.

3.2 Business Transfers

If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information to:

  • Comply with legal obligations
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability

3.4 With Your Consent

We may share your information with third parties when you have given us your consent to do so.

3.5 Aggregated or De-identified Information

We may share aggregated or de-identified information that cannot reasonably be used to identify you for various purposes, including research, marketing, analytics, and improving our Service.

4. Data Security

We implement appropriate technical and organizational security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and vulnerability testing
  • Access controls and authentication mechanisms
  • Secure development practices
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. We encourage you to take steps to protect your personal information, such as choosing a strong password and keeping it confidential.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the data, and whether we can achieve those purposes through other means.

When we no longer need to retain your personal information, we will securely delete or anonymize it. In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

6.1 Access and Update

You can access and update your account information through your account settings. You may also request access to the personal information we hold about you.

6.2 Correction

You may request correction of any inaccurate or incomplete personal information we hold about you.

6.3 Deletion

You may request deletion of your personal information, subject to certain exceptions prescribed by law.

6.4 Data Portability

You may request a copy of your personal data in a structured, commonly used, and machine-readable format.

6.5 Objection and Restriction

You may object to our processing of your personal information or request that we restrict processing of your personal information in certain circumstances.

6.6 Opt-Out of Marketing Communications

You can opt out of receiving promotional communications from us by following the instructions in those communications or by adjusting your notification preferences in your account settings. Even if you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

6.7 Cookies and Tracking Technologies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Service.

6.8 Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before processing your request. We will respond to your request within a reasonable timeframe and in accordance with applicable laws.

7. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country.

We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when it is transferred. These safeguards include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party service providers.

8. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as soon as possible. If you believe that a child under 13 may have provided us with personal information, please contact us immediately.

For users between the ages of 13 and 18, we recommend that they review this Privacy Policy with their parent or guardian to ensure they understand and agree to it.

9. Third-Party Services and Content

Our Service may contain links to third-party websites, services, or content that are not owned or controlled by us. This Privacy Policy does not apply to such third-party services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party services before providing any information to them.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes, we will notify you by posting the updated Privacy Policy on this page and updating the "Last Updated" date. We may also provide additional notice, such as adding a statement to our homepage or sending you an email notification.

We encourage you to review this Privacy Policy periodically to stay informed about our information practices. Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

LUMIFUN Data Protection Officer
Email: service@mimoo.live

For users in the European Union, you also have the right to lodge a complaint with your local data protection authority.

12. Regional Privacy Disclosures

12.1 California Residents

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

  • Know what personal information we collect, use, disclose, and sell
  • Request deletion of your personal information
  • Opt out of the sale of your personal information
  • Non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information above. We will verify your request by asking you to provide information that matches the information we have on file.

12.2 European Economic Area (EEA), United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, you have certain rights under the General Data Protection Regulation (GDPR) and similar laws, including the rights listed in Section 6 above. Our legal basis for processing your personal information is typically because you have given us consent, because the processing is necessary for the performance of a contract with you, or because it is in our legitimate interests.

12.3 Other Regions

If you are located in other regions with specific privacy laws (such as Brazil's LGPD, Canada's PIPEDA, or others), please contact us for information about your specific rights.

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